![]() There’s a mass market appeal,” Moffatt says. ![]() You’re starting to see a seismic shift now. ![]() It’s like all things in social media, balancing humanizing and diminishing. “Campaigns from the official side have not wanted to touch historically. The Obama campaign later ran a TV ad mocking the comment. After a 2012 debate when Romney said, “I love Big Bird,” as he was sharing his plan to eliminate federal funding to PBS, memes defending the Sesame Street character flooded Twitter. Moffatt, who served as digital director for Mitt Romney’s 2012 presidential campaign, has experienced backlash from memes firsthand. “Memes are successful when they repackage information in a lighthearted, shareable way.” “They’re a shortcut to a larger point,” Moffatt says. Zac Moffatt, CEO of marketing agency Targeted Victory, likened memes to chain emails of decades past and to the more recent practice of President Donald Trump nicknaming people. “The posts contain images I’d call graphics more than memes,” she says. Her Buttigieg group has a “looser definition” than others she runs due to its broader age range. Rachel, the moderator of the Pete Buttigieg’s Dank Meme Stash Facebook group, says internet memes typically refer to images, but memes can also be a “cultural unit,” like a MAGA hat. What’s a political meme? It depends who you ask. Political strategists say they expect memes to be even more prevalent in the 2020 election. But they have garnered more attention in recent years with the rise of social media and as part of Russia’s interference in the 2016 U.S. Illustrators have been drawing political cartoons nearly as long as there’s been newspapers. Memes - dank or otherwise - have become a mainstream tool for political campaigning, used by supporters and opponents (and sometimes campaigns themselves) to convey information with humor. Memeing across generations is a way that we can bridge gaps in culture and understanding,” Rachel says. “Social media plays a huge role in political discourse, and this is a way to create and distribute lighter content to help people get to know Pete and feel connected about Pete’s message. Since February, the 27-year-old has focused her time on the Buttigieg group. The group’s creator Rachel, who requested her last name not be used, had launched Facebook groups for memes supporting several candidates, including Kamala Harris, Cory Booker and Julian Castro, earlier this year. With this new memoir, Clinton will have the chance to lay out her entire case in her own words and on her own terms.īut on Twitter, folks had their own answers to #WhatHappened - in decidedly pointed meme form.Buttigieg is far from the only candidate with a supporter-led “dank” meme stash. At that same speech, Clinton also pointed the finger at former FBI Director James Comey's letter just days before the election as another key factor in her devastating loss. When Clinton spoke in May at the Women for Women event in New York City, she blamed misogyny for her presidential election loss - and she's not wrong. Some of the Hillary Clinton What Happened memes were more biting than others, but they all basically addressed the frustrations of millions in the wake of electing Donald Trump as America's 45th president.Īccording to The Washington Post, Simon & Schuster shared a few brief lines from the book's introduction, written by Clinton: "In the past, for reasons I try to explain, I’ve often felt I had to be careful in public, like I was up on a wire without a net. As vague and open-ended as the title might be, it immediately began trending on Twitter, leaving many to offer their own savage commentary about the 2016 campaign. Publisher Simon & Schuster announced that Clinton's book, What Happened, will be available on Sept. On Thursday, former presidential candidate and Secretary of State Hillary Clinton released the title of her forthcoming memoir about the 2016 presidential election.
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